Why should you use a Realtor® to sell your real estate property?

Actually, facts and experience show the difficulties of trying to sell your own home far outweigh the benefits.

Here is what your real estate agent does:

• Places your real estate property on the Multiple Listing Service (MLS)

  This exposes your home to all the buyers working with cooperating member brokers. It also puts your house listed in vIrtually all major real estate websites that contain property listings.

  This effectively puts every real estate agent in town to work helping to get your home sold.

• Qualified leads

  Your real estate agent exposes your property to a large pool of qualified buyers working with other real estate agents in the same area. With access to an extensive network, a competent real estate agent will promote your property to other realtors in the area.

  Without that network, a for-sale-by-owner home seller is reduced to a yard sign, some classified ads and lots of luck.

• Real Estate Market Information
  

  Your realtor can provide solid up-to-date information about the Atlanta real estate market, as well as information about recent transactions in your neighborhood and your subdivision. Having a realistic price and is crucial for a quick sale.

• Qualified buying leads
  

  Your realtor provides pre-qualified buyers who know what they want and how much they can afford. Screening prospects saves from the hassle of keeping appointments with "sightseers" and protects you from the threat of "unwelcome visitors".

• Credibility
  

  Your real estate agent shows your home to its best advantage. Buyers often shy away from asking homeowners questions; homeowners are sometimes defensive about defects in their homes. A realtor can answer necessary questions objectively and guide the buyer to a purchase.

• Professional negotiation and mediation
  

  Your real estate agent helps you negotiate a satisfactory sale. Without an experienced mediator to act as a buffer between the parties, many situations bog down

• Professional representation
  

  Your real estate agent protects your interests from contract to closing with an understanding of real estate procedures. A realtor has the ability to smooth the way toward agreements and the experience to attend to all the details must come together before settlement can take place.

Mariluce Morais Lima Rocha DaSilva
Atlanta Georgia Real Estate Agent